Visual Storyteller, Creative Director & Entrepreneur
Building SMB (small & medium-sized business) & Nonprofit Brands
I am a collaborative and versatile, strategic thinker who thrives on bringing brands to life through visual storytelling. As a creative leader, I’ve worked with diverse clients across many industries.
Over the years, I’ve enjoyed roles ranging from a branding creative director, building nonprofits and SMB (small & medium-sized business) brands, to a freelance photo art director for Fortune 100 corporations. I'm an entrepreneur at heart, and launched 3 companies/ventures over the past 15+ years.
I am especially passionate about amplifying mission-driven brands for maximum environmental and social impact.
My journey began as a photographer, but I fell in love with design while earning my Master's degree in photography. Since 2014, I have led Brandora Collective, as Creative Director. Brandora Collective is a boutique brand consultancy that delivers brand clarity and distinction through design and brand strategy.
When I’m not busy, helping organizations tell their stories, I’m likely globe-trekking, as I’ve visited six of the seven continents (including Antarctica)!
Let’s connect and explore new ways to tell your story.
Thank you for visiting my site.
Resume available upon request.
Work History
2014-present
Brandora Collective
Principal & Creative Director
2005-2019
AdeleCBerry.com
Freelance Visual Storyteller & Photo Art Director
2009-2014
Women’s Initiative for Self-Employment
Marketing Consultant & Small Business Trainer/Advisor
2011-2013
30AD Media Inc
Founder & Creative Director
1999-2004
Target Corporation
Senior Art Director / Photo Art Director
Education
University of Pennsylvania
Bachelor of Arts in Communication
Studied Marketing and Entrepreneurship with coursework through the Wharton School
Brooks Institute
Master of Science in Photography
Stanford University
Certificate in Creativity and Design Thinking
Hasso Plattner Institute of Design (d.school) at Stanford University's School of Engineering
MIT
Certificate in No Code AI and Machine Learning: Building Data Science Solutions
Who I’ve Worked With
Acknowledgements
This portfolio is only possible with the help of the talented creatives that have collaborated with me over the years. A special thanks to Deb Harrison and Shantini Munthree, key contributors at Brandora Collective.