Engaging Hearts & Minds

The V Society Book Launch

Five college friends—the valedictorian supermodel, the feminist folklorist, the pre-med resident advisor, the wealthy, glam rock-loving Wharton filmmaker, and the budding fashion photographer—me. All founding members of a secret Ivy League sisterhood. From manuscript to marketplace, we developed The V Society campaign, fueled the launch, and got it into the right hands—securing influencer buzz and turning readers into fans.

Research & Insights 
Brand Positioning
Visual Identity System
Go-to-Market Strategy
Define Target Segments
Print Marketing Materials 
Brand Color Scheme & Palette 
Illustration
Copywriting & Messaging 
Social Media
Photo Art Direction
Website Design & Development
Video
30AD Media Inc. needed to create buzz for its new book release, The V Society: The True Story of Rebel-Virgin Girls, a memoir targeting a niche, young adult audience. With a new, unknown author, The V Society required a rock solid marketing strategy to attract influencer endorsements prior to its release.
We created buzz through a focused social media and direct marketing campaign aimed at influencers and the book’s teen-girl target audience. Influencers received a marketing kit, which included an advanced reading copy of the book, a sleek metallic envelope with a personal letter from the author, as well as carefully crafted teasers about the book.
The V Society was featured in national and regional publications, earned endorsements from several high-profile individuals, and garnered positive book reviews online.

Marketing a Memoir

The V Society Introduction by the Author
We created this short video to introduce the book, the author, and to share a few enticing details of the story!

Video by Renata Prokel

The Book’s Setting

Philadelphia, Pennsylvania
The V Society was founded by undergrads at the University of Pennsylvania (Penn), pictured below.

Printing The V Society

Our wonderful printers, Bethany Press International in Bloomington, Minnesota made this video clip of The V Society in production on their printing press.

Chapter Title Design

We crafted each chapter title individually by combining uppercase and lowercase letters in various sizes from the Bell MT font family. These titles embody the playfulness and eccentricity of The V Society’s cast of characters.

Direct Marketing

In addition to social media, we reached out to influencers, our online audience, friends, and family via direct mail. We sent out postcard invitations to book signings. Sleek metallic mailers accompanied advanced reading copies of the book, along with a personal letter from the author and a 25% off promotion.

I belong behind the scenes at photo shoots—certainly not in front of the camera. But my longtime friend, Los Angeles photographer Jeff Fiterman, graciously embraced the challenge of creating my author photos on a chilly, soggy San Francisco day.