Human-Centered Storytelling
Young Artists Conservatory of Music
For over 20 years, Young Artists Conservatory of Music (YACM) has shaped Northern California’s next generation of musicians. Then Covid hit pause. Our bold brand refresh hit play—skyrocketing new student inquiries by 125% and enrollment by 75% above the nonprofit’s highest pre-Covid benchmarks. More kids than ever returned to a nonprofit offering world-class music education. And the momentum hasn’t slowed—growth has continued at this pace for the past three years.
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Visual Identity System
Content Strategy
Website Design & Development -
YACM needed to rebuild its student base and increase public awareness that it is the finest resource for arts education in Solano County, California. However, its current website was large and unwieldy, plagued by redundant content, buried information and an outdated logo. YACM hired us to create a more professional online presence and new tools to engage with students and its community.
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After a comprehensive audit and overhaul of YACM’s website content, we crafted a new site map and content strategy. This strategy streamlined and refined extensive information into user-friendly, searchable content. The new website showcases YACM’s fresh visual identity, complete with revitalized colors, logo, and typography. It incorporates the existing tagline ‘Grow Musical, Grow Well,’ along with vibrant program and performance photos. We saved our client money by designing six new website templates, that enabled YACM’s internal team to build out the remaining site pages.
YACM Brand Refresh
Here’s a closer look at some of the visual identity components we created to refresh YACM’s brand and reboot student enrollment.
