Archway Recovery Services

Addiction Treatment Rebranding

Role: Creative Director | Archway Recovery Services is a radiant spark of hope in Solano County, California. For more than 25 years, Archway’s comprehensive recovery program has helped low-income individuals and their families overcome the challenge of addiction and the pain and trauma that accompany it. Our partnership fueled Archway's transformation, multiplying its impact threefold. That’s 300% growth!

Research & Insights 
Brand Positioning 
Define Target Segments 
Segment Personas 
Brand Role 
Brand Voice 
Visual Identity System 
Tagline Development 
Mission/Purpose Statement 
Brand Guidelines 
Brand Color Scheme & Palette 
Brand Personality 
Key Brand Messages 
Content Strategy 
Website Design 
Website Development 
Print Collateral 
Motion Design
Video 
Copywriting
Brand Asset Library 
Archway’s dedicated staff had little time or expertise to focus on rebranding. An outdated website lacked easy access to information about the benefits and services they provided, as well as the success stories that would inspire people to reach out for help.
Additionally, Archway needed to establish a brand strategy to reach its diverse clientele, while highlighting its treatment facilities and expansive services.
We crafted a transformative brand strategy to facilitate meaningful connections between Archway and concerned family members, case managers, and partners within the criminal justice system since most of Archway’s clients enter their care directly from the criminal justice system.
  The reimagined brand identity includes a striking logo, a vibrant color palette, distinctive typography, compelling imagery, and an expansive brand asset library. At its core, the bold, timeless logo symbolizes shelter, stability, and a brighter future, accompanied by the inspiring tagline, ‘Step Forward Strong,’ representing Archway’s faith in personal growth.   
The new website features captivating video and photographs, illustrating Archway’s success in treating men and preparing them to re-engage with their families and society. The website visually ties into the new print collateral, thus creating a cohesive brand identity online as well as offline. The imagery throughout the site illustrates the warmth and life-affirming support Archway provides to its clients, which is embodied in ‘For us, addiction defines no one.’