Young Artists Conservatory of Music

Human-Centered Storytelling

For over 20 years, Young Artists Conservatory of Music (YACM) has shaped Northern California’s next generation of musicians. Then Covid hit pause. A bold brand refresh hit play—skyrocketing inquiries by 125% and enrollment by 75%. And the momentum hasn’t slowed—growth continues strong through 2025.

  • Visual Identity System
    Content Strategy
    Website Design & Development

  • YACM needed to rebuild its student base and increase public awareness that it is the finest resource for arts education in Solano County, California. However, its current website was large and unwieldy, plagued by redundant content, buried information and an outdated logo. YACM hired us to create a more professional online presence and new tools to engage with students and its community.

  • After a comprehensive audit and overhaul of YACM’s website content, we crafted a new site map and content strategy. This strategy streamlined and refined extensive information into user-friendly, searchable content. The new website showcases YACM’s fresh visual identity, complete with revitalized colors, logo, and typography. It incorporates the existing tagline ‘Grow Musical, Grow Well,’ along with vibrant program and performance photos. We saved our client money by designing six new website templates, that enabled YACM’s internal team to build out the remaining site pages.

YACM Brand Refresh

Here’s a closer look at some of the brand identity components we created to refresh YACM’s brand and reboot student enrollment.

  • Creative Director: Adele Berry
    Design Director: Deb Harrison

    Illustrator (for Case Study Video): Viktoriia Martyniuk

Advertising Concept

YACM Color Palette

  • Chill Blue HEX 0194C8

    #0194C8

    Chill Blue

  • Orange HEX FF791D

    #FF791D

    Orange Glow

  • Soft Grey HEX E6E7E8va

    #E6E7E8va

    Soft Grey