RDG Concessions
Pacific Outfitters Travel Gear (POTG) Brand Refresh
Role: Creative Director | For 16 years, RDG Concessions had been a major player in the airport retail scene via Pacific Outfitters Travel Gear (POTG). With five successful stores at San Francisco International Airport, POTG capitalized on the consistent foot traffic of millions of annual travelers. But a stronger online presence was needed. Our branding campaign brought exceptional results: a remarkable 1000% increase in website engagement, transforming POTG's trajectory tenfold. Ultimately, our work boosted sales 71% over an 18-month period!
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Research & Insights
Visual Identity System
Ecommerce Website Design
Ecommerce Website Development
Brand Voice & Personality
Social Media Campaign
In-store Signs
Photo Art Direction
Copywriting & Messaging
Video -
The primary challenge lay in transitioning POTG’s success offline to online. To facilitate this shift, we needed to craft a narrative that would set POTG apart from well-entrenched competitors already dominating the travel gear sector. POTG’s reliance on physical storefronts required a digital transformation that introduced their expanded product line, and created a vibrant and memorable brand presence.
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The entire brand campaign hinged on a clearly defined audience. POTG could not engage with their customers, if they weren’t sure who they were. We worked directly with POTG’s staff to clearly define their audience, by conducting fun, interactive workshops with their team to help define segment personas.
To appeal to the global travelers who appreciated POTG’s products, we updated POTG’s existing logo and crafted a new brand identity. We created a new e-commerce website and launched a new social media campaign with promotional offers. We also created in-store signs to drive traffic to the new website. Our efforts increased POTG’s web traffic by 10 times (1000%) and boosted sales 71% over an 18-month period.
Our branding campaign ran for three years. During the first year, in-store visitors increased by 1000%. In-store traffic grew by another ten times in the second year. And in the third year, in-store visitors catapulted another 800% (eight times more than the previous year). We love these numbers!
Pacific Outfitter Travel Gear’s Private Label Brands
POTG • Landing Field • Maya Reyes • K.Rae Kids • RG Sports
RDG Concessions Celebrity Marketing Kit
Hello, Steve Harvey!
RDG Concessions, the force behind Pacific Outfitters Travel Gear, desired to expand its wholesale business by increasing online sales and connecting with influencers. We created this custom marketing kit to grab the attention of celebrity media personality Steve Harvey.
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Visual Identity System
Packaging Design
Video -
When RDG Concessions President, Ralph Glen, learned about Steve Harvey's participation as a speaker at an upcoming national conference, he saw a golden opportunity. His goal was clear – to send a distinctive marketing kit to Steve Harvey before the event, aiming to establish initial rapport and facilitate a personal meeting during the conference.
With a tight timeline of just a few weeks, we faced the exciting challenge of creating an attention-grabbing package that could break through Steve Harvey's busy schedule and capture his interest. -
We created an elaborate and striking introduction, tailored to Mr. Harvey. The kit featured samples of RDG’s premium travel gear, neatly packaged in one of the company’s bright orange suitcases. Custom mailing labels adorned the shipping box, prompting urgent attention with the message “Steve Harvey. . . Open Immediately!” Adding a touch of elegance, we crafted a sophisticated letterhead carrying a personal note from RDG CEO Ralph Glenn. To top it off, we included a USB luggage tag that held a special video greeting for Mr. Harvey.
RDG Concessions Iconography
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Icon
RDG Freight Stamp
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Icon
RDG Freight Stamp
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Icon
RDG Freight Stamp
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Illustration
Blue Crowns
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Illustration
White Crowns
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Illustration
Muted Grey Crowns
RDG Concessions B2B Retail Brand Refresh
Online & Trade Show Engagement
In ongoing efforts to supercharge the growth of its wholesale business, RDG Concessions strategically targeted regional, national, and global trade shows, alongside enhancing online sales. To spearhead these efforts we focused on engaging new wholesale customers online and captivating audiences via memorable trade show experiences. Result? Sales surged tenfold (1000% growth)!
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Research & Insights
Visual Identity System
Ecommerce Website Design
Ecommerce Website Development
Brand Messaging & Copywriting
Photography
Illustration
Vehicle Wrap
Print Marketing Material
24-Page Lookbook
Environmental Graphics for Trade Shows -
Amidst fierce global competition in the travel gear sector, RDG grappled with the challenge of standing out at trade shows. With entrenched rivals, the imperative was to create an online and trade show presence that eloquently conveyed the distinct qualities of their products and spotlighted their travel gear in a way that immediately engaged potential wholesale buyers.
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Our strategic approach revolved around highlighting RDG's unique competitive differentiators—namely their commitment to custom development and rigorous testing of products tailored exclusively for airport travelers. We integrated “Smartly Designed, Traveler Tested” and “Designed for the Savvy Global Traveler” into the company's messaging, infusing a sense of authenticity and relevance.
By aligning RDG's messaging with its core strengths, and creating an engaging new identity, we successfully reinvigorated the brand's online appeal. As a result, RDG’s wholesale business expanded and sales surged. The new website multiplied RDG Concessions’ online traffic tenfold (1000%)!
